About Us

about Better Life for Farm Animals Japan

This is an organization that makes farm animal welfare accessible to the Japanese public.

It will disseminate information and hold events with the aim of sharing the significance of taking farm animal welfare into consideration with as many people as possible.

It was established in July 2021.

The original meaning of the word “welfare” is “to live a fulfilling (wel) life (fare). Farm animal welfare is the concept that even domestic animals used by humans should be raised in a happy environment, free from stress and respecting their natural ecology. In the world, mainly in Europe and the United States, there has been a rapid shift toward an animal welfare livestock production system based on the following “five freedoms” as basic principles, replacing the factory-style livestock production system that emphasized productivity and efficiency.

the Five Freedoms

  • Freedom from hunger and thirst
  • Freedom from discomfort
  • Freedom from pain, injury or disease
  • Freedom to express normal behavior 
  • Freedom from fear and distress

In Japan, pioneering practitioners are promoting their own initiatives, such as pasturing cattle or pigs, eliminating antimicrobial medication, and raising cage-free egg-laying hens, and a certification system has been established by the Japan Animal Welfare Livestock Association. Animal Welfare Food Community Japan(AWFCJ) has also been established and is working to promote farm animal welfare. However, it must be said that the general public’s awareness of the concept is still low.

Therefore, we have established this organization with the dream of having animal welfare products as a matter of course on the tables of households, at restaurants and supermarkets in the city. The name of our organization, “Better Life for Farm Animals Japan,” means that we want to expand the livestock production methods that satisfy the needs of farm animals and help them live better lives (Better Life), and to realize a food system that is friendly to both farm animals and people, from production to distribution to consumption. We hope to realize a food system that is friendly to both people and the planet, from food production to distribution and consumption.

Better Life for Farm Animals Japan will work together with producers, distributors, restaurants, consumers, researchers, and all other stakeholders to think and act together.

What We Aim to Achieve

Changing the world through what we eat every day.

What do we eat for ourselves, for our children, and for a sustainable global environment? With “farm animal welfare” as our keyword, we think and act together.

1Achieving a food system that is kind to people, animals and the planet

Livestock are destined to be born and killed to produce human food such as eggs, milk or meat. However, livestock are not machines. They are sentient beings that feel pain, suffering, sorrow, and joy. As living creatures, livestock need to be raised in a way that allows them to live with at least a minimum level of dignity.

When livestock are raised in a relaxed and healthy manner, the food is safe and secure for people as well.
Production methods that do not overreach reduce the environmental burden for the earth as well.
We will treat the lives of each and every chicken, pig, cow, and other livestock with the utmost care.

We will treat the lives of each and every chicken, pig, cow, and other livestock with the utmost care.

2Create an Opportunity to Know and Act

Why is it important for livestock?

Why is it important to society and the planet?

Why is it important to you??

We will hold interesting and informative seminars and workshops to help people learn why it is important to care for farm animal welfare and to take action. We will also collect and share a wide range of information on farm animal welfare in Japan and abroad, as information is limited in Japan.

3Supporting those who take action to increase animal welfare livestock products

Supporting those who take action to increase animal welfare livestock products

Greetings from the President

Why don’t we think and act together for our better future?
Better Life for Farm Animals Japan George Ikeshima

Better Lifeいけしまじょうじ

I have had allergies since childhood and suffered from atopic dermatitis as an adult. As I worked to improve my constitution, I became seriously aware of the importance of food. In addition to eating a well-balanced diet, I began to pay attention to the “quality” and “production process” of ingredients. Pesticide-free, organic, and naturally grown agricultural products are gradually becoming more common. However, meat, eggs, and dairy products are not readily available, even though we want to eat foods that are as close to nature as possible. As I researched, I learned the reality of how livestock products are produced. Then I came across the concept of farm animal welfare.

Livestock are industrial animals used for the benefit of humans. Even so, it would be wonderful if they could live with dignity as living creatures, running around on the soil, grazing, and digging in the soil under the sun while they are still alive. This is important not only for livestock, but also for people who eat them. Only when livestock are able to exercise and grow up healthy as living creatures, can we be sure that our food is healthy and safe.

In Japan, there are a small number of producers who are committed to farm animal welfare. If consumers firmly support such livestock products, the farm animal welfare movement in Japan will grow.

What do we choose for our daily meals? The choices we make can be kind to people, animals and the planet. We can change the world through “deliciousness”. Change the future. Why don’t producers, distributors and consumers all join hands to support and spread farm animal welfare? We are sincerely looking forward to your participation.

Profile

Born in 1973 (Oriental Zodiac year of the Ox).
In 2015, he launched “Eat Natural” as a sole proprietorship with the concept of “Connecting small-scale producers and consumers, and starting a “delicious revolution” from daily food.

Born in 1973 (Oriental Zodiac year of the Ox).
In 2015, he launched “Eat Natural” as a sole proprietorship with the concept of “Connecting small-scale producers and consumers, and starting a “delicious revolution” from daily food.

Since 2018, he has served as a head of AWFCJ office. With the support of CIWF (Compassion in World Farming), a farm animal welfare promotion organization based in UK, he established Better Life for Farm Animals Japan in July 2021.

He is a member of Slow Food Ginza and an advocate of “Delicious Revolution” which Alice Waters, owner of Chez Panisse in Berkeley, California, and vice president of the Slow Food Association suggest.